The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
"Develor has been of great help to us, especially in terms of skills development. They understand our needs and expectations. They always know what, when and how. We have always received the same high quality service from them: reliability, speed, flexibility. Anything is possible with Develor."
"Edenred has been working with Develor since June 2010 with training and development of the management team. Develor was selected due to a high expertise and professionalism approach and most important thanks to good listening of our needs and capacity to adapt their material to specificity of our company. Even if I had previous good experience from Insight Team Effectiveness in other country, Develor Slovakia has demonstrated his capacity to adapt his material and conduct of training sessions to our organization needs and help us in facing our different organizational challenges. We have pursued in 2011 the management training program defined in coordination with Develor with implementation of 360 degrees process what helped our organization in defining priorities and highlight individual manager development needs and help to build individual development program. In parallel to this process, during 2011 Develor conducted the sales training for our field sales team and a coaching training for sales managers. In the past we often conducted different kind of sales training courses but with little output and weak follow up action plan implemented. With the focus not just on sales training but with special training for sales manager based on the content of the field sales training and on feedback technique, field sales team feels more supported and sees the on-going consistency between the training plan and the regular feedback meeting organized with their managers. In parallel sales managers learnt technique how to debrief field sales team after sales visit and how to boost their sales team performance. Develor has demonstrated their high capacity to support our organization from both managerial and sales point of view."
We started our cooperation with DEVELOR in 2012 by implementing the Insights Discovery methodology in adidas Slovakia as part of the Franchise & Marketing team support project, which at that time was is a phase of transformation. In the following years our cooperation has gradually extended and the Insights Discovery typology has become part of our internal culture. During 3 years almost 70 employees of the region adidas Group CE East (SK, CZ, HU, PL) from different divisions - from back office to field sales - had participated in the Insights typology based programs. What we deem the greatest benefit is that we are all able to mutually identify gaps in communication and hence improve the speed and effectiveness of both individual and customer related interactions.
On behalf of adidas Group we can only recommend utilization of Insights Discovery and DEVELOR consultants to companies facing similar challenges - complexity of cooperation, integration of generation Y employees... etc. Not only that the tool is easily applicable on the job, but at the same time DEVELOR brings further insights how to make things better.
"In 2008 in cooperation with Develor, we have designed and carried out a training program targeting the managers of our buying department. The program was aiming at development of the interpersonal effectiveness and negotiation skills of the managers. The concept of the Insights development system enabled us to focus effectively on our pragmatic training activities supporting and developing skills and abilities of the participants while respecting and reacting on their personal characteristics. Professional pro-client orientation and qualified trainer having the expertise from FMCG sector were the next attributes that lead to our satisfaction and success of the training program. Thank you and we are looking forward to our coming cooperation."
„Selling generic products on highly competitive market demands an intelligent approach. As many other generic pharmaceutical companies it was Zentiva’s dream: satisfied customers’ needs, high - end affordable product, and the best human resources. Insights Discovery has made it true. Develor’s tool has helped Zentiva medical and sales representatives to go to extraordinary lengths to assist company clients. Insights Discovery transformed our employees’ sensitivity for customer needs into passion for customer service exceptional quality.”
- "Prvá stavebná sporiteľňa has already cooperated with Develor on several development subjects. Again and again, we are getting convinced of their professional approach focusing not only on presentation of the given subject in trainings. We appreciate inspirational communication while preparing the trainings, delivery of the trainings, but also subsequent outputs and recommendations for the next steps to be taken.In 2009 and 2010 we cooperated with Develor on training of our managerial staff to be ready for the assessor’s role in the framework of MbO launching in our company. We appreciate a lot the cooperation with Mrs Kinga Novotná and the trainer Mrs Martina Georgievová in the preparation of the trainings. During the first stage, they helped us to train the managers for 'MbO goal setting' for the team as well as for the individuals. In the trainings, Mrs Georgievová managed to make participants understand the principle of 'goal cascading' as well as to learn it using examples of their own practice. In the subsequent workshop, the trainer took the role of the host, helping the future assessors to discuss main issues, to answer individual questions and to unify different opinions and approaches. In the next training held just before MbO assessment interviews, Mrs Georgievová was practicing with the managers not only the preparation and realisation of the assessment interviews, but also speaking about respective stumbling blocks waiting for the assessors. After carrying out the assessment process in the company, Kinga Novotná and Martina Georgievová helped us to implement and to evaluate the MbO assessment process using a questionnaire for the assessors as well as for the assessed employees. Their tips, comments and survey outputs helped us to carry out changes that were subsequently implemented in our assessment system.We appreciate Develor’s complex approach and seeing the things through to the end, their effort to evaluate the effectiveness of the cooperation being also commendable."