What if our customer approaches us, because he wants to use his existing product or has a complaint or wants to maintain his equipment? Can we turn this classical customer care or service situation into a sales opportunity? Of course, yes! The course provides a practical answer on the how.
THE TRANSACTIONAL CROSS-SELLING COURSE focuses on these frequent situations. Whether during a transaction in a bank, a complaint in a telecom showroom, or a scheduled maintenance in an automotive dealership, the opportunity can be exploited by the right attitude and behaviour.
THE COURSE EXPLAINS the winning sales methods and communication techniques from the customer’ point of view; and builds a solid logical process of communication, in which the customer’s mindset is gradually shifted from not having a need into a desire to purchase a new product or service.
WITH PRACTICAL APPROACHES and client-specific situational exercises participants will become conscious of how to guide the customer in a direction, which results in higher turnover, and more importantly in a higher level customer satisfaction.
By the end of the program participants will be able to turn a classical service situation into a sales opportunity, follow through that opportunity and cross-sell additional products, at the same time increasing customer satisfaction.
Principles of Sales
Potential follow-up courses
- On-the-job coaching
- Negotiation Skills courses
- Sales Prospecting course
"Develor offered us their services at the beginning of 2007. Based on the needs assessment they carried out; they 'tailormade a training program' for us. Their competitive advantage is their professionalism and personal maturity of their trainer, who could draw the attention of people thanks to real life examples. This is due to his several years’ experience in the FMCG environment. This was also his asset in answering all the specific questions and situations that our salespeople meet in their everyday work. Employees praised the trainings and positively evaluated the quality of the training as well as the facilitation of the trainer who was able to identify himself with their role. Personal typology training was interesting and impactful and it helped in improvement of communication on different levels in our company. ...
We are happy to use the services provided by Develor while reacting on our training needs in future."
"We selected Develor as our supplier to develop retail sales standards, training and mystery shopping for our stores. I appreciate that Develor really took time to listen to our needs and developed tailor-made programs for our company. Also, all trainers were proffesionals with substantial experience in sales.
What I value most on our co-operation with Develor is that after the project had finished, Develor helped us to develop in-house trainers through the series of TTTs and handed over to us custom made training materials. Thanks to this, we are currenlty able to satisfy 90% of our training needs ourselves.
... Well, let the results speak – after 2-year long co-operation with Develor our company scored number 1 position in customer care and sales skills in an independent study of sports goods retailers in the Czech Republic when we beated many internationally recognised brands."
“…With the present reference I would like to express our satisfaction with our cooperation with Develor Bulgaria. Our contacts with the company began in 2010 when Merck Bulgaria hired consulting company, Develor for conducting different training programs for employees’ development in sales, communication and relationships with clients. Training programs were continued during 2011… As a result of the program my team substantially changed their work approach and way of communication with their colleagues from other departments. They started achieving their goals more easily and finding the shortest way to clarify work cases. The training contributed also for the significant change in the team itself – communication is clear and concrete, team spirit is visible and there is initiative for taking responsibilities…”
“ We have started co-operation with company Develor on our company wide project Safety Culture Change. DEVELOR was the most knowledgeable source on the market, that we have found. DEVELOR served as external consultant to our changes. We had also internal consultants as well as we hired well selected managers. Overall the project turned out in a great success. Therefore, I am personally recommending DEVELOR for consulting projects in Safety area. “
“Develor Bulgaria team is experienced and creative, demonstrates exceptional skills, needs understanding and is fast to adapt the specificity of our work and team. We thank you for our professionalism, efficiency, realization of ideas and most of all – the great end result! Correctness, creativity, and high professionalism – this is our experience with Develor Bulgaria… After this one day teambuilding program we have decided that Develor Bulgaria is our company for realizing our company events and also for consultancy in every other internal Human Resource activity.”
"At the beginning of 2011 the already running leadership developmental program has come to a new station. By top managerial expectation and HR plans, the continuation of the training program could only be carried on if it was based on a thorough and professional diagnostics. It was the middle management of the company that was at the focal point of this diagnostics and training program: Assistant Manager, Manager and Senior Managers, in total 53 people. According to the diagnostic results and of the individual consultations, we have experienced professional implementation in both quality and quantity from the consultants of Develor. Our special needs and requests were incorporated into the processes, and it is safe to state that we received meaningful, useful and tangible information. The consultants from Develor have been customer oriented, flexible, and have maximally taken into account our requirements and expectation throughout developing the questionnaires, in the delivery phase and in the evaluation as well."